A distinct brand builds your audience's loyalty and recognition. The intricate details, thoughtful planning, and intentional movement combined with creativity makes brands stand out. We parter with you to develop brand systems that convey the right message to your consumers and generate results.
We start with a strategy excercise to define the foudnation for your brand and what elements are needed. This includes your core visual identity - logo, brandmark, typography, and color palette – but may also include other elements such as photography, iconography, motion, illustration, and more.
Through consumer research, competitive analysis, and market position analysis, we will help you decide on a name that conveys your brand voice and capability whether you are a start-up business or a long-standing business looking for a refresh.
Bringing a brand to life through motion can put it into perspective for consumers. The storytelling experience has quickly risen in importance to convey a culture, ideas, or selling a product. We design and build motion to be relatable, to speak to people, and stir action.
Once we have a clear brand identity, we can start to expand on a comprehensive visual experience for you. This is where your brand may require additional elements like promotional material, event material, email templates, and more.
Ensuring brand consistency over time can be a daunting and tedious task when left unguided. That’s where we come in to provide you with a technical guide that includes specifications around sizing, whitespace, and usage.